Switzerland is in a corona lock down. Within a very short time, it was possible to place the consulting hero — the live video consulting solution from Migros specialist stores — as a top of mind among the Swiss population.
The Migros consulting hero is top of mind among the Swiss population. Awareness was increased by 15% from 59 to 68 basis points and around 4000 video consultations were carried out per week.
In February 2021, Switzerland is in the second corona lockdown. Migros specialist stores must therefore also seal off large parts of their product range. However, you can still get almost everything online. But who buys a bike or a bed without first seeking advice? Customers at Migros specialist stores can get live advice from employees in the branches — via a consulting ero, i.e. a live video consultation. A great service that unfortunately only a few know so far. This has dramatically changed the communication campaign. All goals set were exceeded and the proof was provided: video consulting works and is a strong sales channel.
