With this social media activation, Geberit AquaClean shows what a shower toilet is for. It cleanses the buttocks with water. With the handbutts, a thumbstopper was created, which caused lots of surprise and engagement in the feed.
Increase in all relevant KPIs: +355% engagement rate; +105% view-through rate; +33.9% conversion rate and up to an incredible +1700% in the number of interactions.
What you can achieve with a bare bottom.
This social media activation for Geberit AquaClean impressively shows how effective a strong and, above all, surprising visual can still be in our content-flooded world.
In order to present the benefits of the Geberit shower toilet - cleans the butt with water - quickly and above all in an eye-catching way, we showed a bare butt that doesn't even turn out to be a butt later on. What is supposedly forbidden makes you all the more curious.
The handbutt video plays with the rules of social media — and breaks them. Our idea proves that with a bold idea and an even bolder implementation, you can also assert yourself in the clutter of social media. Even with a brand from a category that is usually completely lost in this channel.
