“No Drama” has triggered over 440 media articles and 800 million media contacts worldwide.
“When you need vacation without drama. You need Switzerland.” We staged this message in an intimate conversation between Roger Federer and Robert De Niro. Federer wants De Niro to star in his promotional film for Switzerland. De Niro refuses, because Switzerland may be lovely, impressive and fantastically beautiful, but there is no danger or drama here. The very elements that are so central to De Niro's work. But drama is what we currently want the least in view of Covid - and so a film that was never made turns out to be a charming and self-deprecating advertisement for Switzerland. Because anyone who needs holidays without drama needs Switzerland. Unless, of course, you're Robert De Niro.
