Zurich residents steal a snow groomer on Titlis and hide it in Zurich.
The campaign ensures a high level of engagement with a total of 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30% more hits are registered on the Titlis Bergbahnen website.
First, Mount Titlis is guaranteed snow and secondly only an hour's drive from Zurich. Many people from Zurich don't know this and travel to Grisons instead. A friendly and concentrated campaign at the start of the 21/22 ski season puts the Titlis in the focus of Zurich. Zurich residents steal a snow groomer on Titlis and hide it in Zurich. The Titlis Ski Manager Loudly Reports the Bully Stealing on Social Media, Launches the Search in Zurich and Offers a Reward for the Finders. After an intensive search, the Bully is finally found and returns to the snow-sure Titlis. After an engaged social media campaign, website traffic increases by 30% and ensures +46% ticket sales at the start of the season.
