ALDI SUISSE should be positioned as an attractive and fair employer.
The campaign generated a great deal of media coverage thanks to relevant responses, and 62.80% more applications and a significant increase in employer attractiveness also compared to retail competition.
ALDI SUISSE should be positioned as an attractive and fair employer. And that with a comparatively low advertising budget. On the one hand, the unjustified prejudices in the perception of the Swiss population should be eliminated once and for all, and on the other hand, by communicating the added value that ALDI SUISSE offers its employees, the number of high-quality applications from sales staff and learners should be increased during the campaign period.
