“Out of love for the village” is looking for new perspectives in order to generate even greater customer proximity. A large-scale online competition advertised across media reveals which club funds receive funding. 1800 associations participate, generate 156,000 engaged votes and 50,000 sessions with an above-average length of stay.
Volg is anchored in the village like no other retailer. The established campaign “Out of Love for the Village” is looking for new perspectives in order to generate even greater customer proximity. Almost half of the Swiss are active in a club and since associations are part of village life, such as Volg with its village shops, Volg supports them by tapping into the club's coffers. Associations compete in an online competition. Large-scale and cross-media online voting and a jury will determine which club coffers the funding flows into. 1800 associations participate, generate 156,000 engaged votes and 50,000 meetings with an above-average length of stay.
