1/4 knows that AXA is involved in sponsoring women's soccer. After one year, almost 1/3 of the population knows that AXA is a sponsor in women's soccer. 47% recognize the campaign.
“When sponsorship becomes a real partnership” or “The year 2020 will make history” are just two of the many statements made by the soccer association and AXA. This project is a visionary sponsorship and accompanying campaign. In addition to the added value both for women's soccer (more visibility, recognition, sponsorship money) and for AXA (First Mover Statement, Authentic Brand Fit, Awareness and Consideration), a positive contribution was made to changing society.
