With “The Essence of Lions”, fans' hearts were melted with real passion: The feared hole in the cash register could be more than just cushioned.
With “The Essence of Lions,” fans' hearts were melted with real passion. The ice rink charged with emotion and passion as the symbolic epitome of the missing stadium was defrosted and sent to season pass holders in special bottles. If we can't get the fans to the ice cream, we have to get the ice cream to the fans, because the ZSC Lions ice cream is the fans' ice cream. And with success: The fans celebrated the gift, the connection between fans, club and players was further strengthened and the budgeted minus in season ticket sales didn't even materialize in the first place.
