In the target group “general population”, 50% more now know which activities the cantonal banks are involved in the responsible use of money among young people (increase from 29 to 44%).
The cantonal banks are committed to promoting young people's financial literacy. The aim of the “Finances in Control” campaign is to raise awareness of the cantonal banks' commitment among the general population and to achieve a top-of-mind position vis-à-vis competitors. Awareness of the commitment was significantly increased and the top-of-mind position achieved and consolidated - vis-à-vis other companies/institutions as well as in the banking environment.
