With its inspiring setup of (digital) content and real role models, #Frauenarbeit has succeeded in building an online and offline network of over 12,500 women that is continuously engaged and benefits from each other.
Apart from “older”, static and expensive business clubs, professionally ambitious women in Switzerland have no common lobby, voice, exchange and inspiration platform. Even young, entertaining, social media first and free of charge, #Frauenarbeit wants to change just that. As an engaging combination of digital and social media content, newsletters, online events and live networking events, #Frauenarbeit promotes equality and inspires career-oriented young women. Also by linking them closely and “live” with role models and “role models.” Up to 15 annual Zoom #Lunchdates with inspiring women role models form the core of content work. Practical career tips and volunteer coaches activate the community on top. To date, #Frauenarbeit is thus encouraging more than 12,500 Instagram followers, 3,500 newsletter subscribers and 220 Zoom lunch participants for their careers and ambitions on a large scale.
