With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200%. This proves: Don't underestimate post cards!
Moving means a fresh start: Customers are open and motivated for new products or a change. The first post in the new mailbox is highly emotional and relevant. Postcards in particular attract more attention with a positive reception effect. The postcard is used as a new AI-based automation channel to surprise existing customers with hyper-personalized offers and automatically created and sent postcards. In doing so, we were able to achieve up to three times higher conversion rates in the most important target groups compared to similar traditional marketing measures.
