The aim was to develop a cookie-free solution that would achieve a better advertising effect by supporting trustworthy sources of information. Using AI, we have developed a media buying algorithm that uses eye tracking and attention data to recognize the added value of high-quality news sites.
The Pulitzer algorithm achieved a 16% higher advertising reminder and a 36% higher advertising impact (unsolicited reminder of ad details).
Premium news sites are more credible and trustworthy for consumers, which leads to better performance. However, media indicators such as viewability and video completion rate do not reflect this added value. That is why our goal was to develop a cookie-free solution that would achieve a better advertising impact by supporting trustworthy sources of information. Using AI, we developed a media buying algorithm that uses eye tracking and attention data to recognize the added value of high-quality news sites and achieved 16% better advertising recall and 36% better advertising impact.
