Thanks to perfectly suited brand ambassador Roger Federer, the film “No Drama” generated media value of over 50 times with a small media budget.
There is no one in the world who could represent his homeland better than tennis ace Roger Federer. He is a global icon and Swiss flag bearer. Roger Federer is the greatest tennis player of all time — talent, willpower, physical and mental strength made him an internationally recognized and appreciated athlete. But where does he get his energy from? From Swiss nature, of course.
