Sixth Sense

In order to maintain first place in the long term, the traditional brand Zweifel must inspire a new generation of fans who are interested in new things rather than the familiar. Target group research shows: The combination of well-known taste expertise and target group interest in unusual experiences creates a new approach. That's why the idea: Experiment instead of messages - With taste testing as the core of communication, we achieve the unusual content and form that the new generation is looking for: The Sixth Sense Challenge - an interactive taste test for young chip lovers, which invites you to hunt for secret ingredients on the social web. As a result, Zweifel was not only able to maintain its position as a favorite brand, but also significantly increase it by almost 14% compared to the previous year.