The coronavirus situation has set in uncertain times for amateur sports clubs in Switzerland, and they needed support more than ever.
Migros surprised Switzerland with a novel and innovative promotion and activated a large part of the Swiss population with over 33 million club vouchers redeemed.
The coronavirus situation has set in uncertain times for amateur sports clubs in Switzerland, and they needed support more than ever. Migros started precisely with this voluntary support. The “Support your Sport” promotion gave amateur sports clubs the opportunity to collect money for their club wishes. The wish could be determined in advance by the associations themselves. Customers of Migros and the SportXX sports retailer received a club voucher for every 20 francs purchased, which could be attributed to a club of their choice. At the end of the promotion, the six million CHF in sports funding was distributed proportionally among all participating clubs in accordance with the amount of vouchers allocated. Through this promotion, Migros fulfilled around 9,000 club requests.
