#VisionaryDreams had over 22,000 female viewers, 83% more leads than at the Geneva Motor Show and 120% more visitors to the online showrooms of the BMW iX and i4 models than in the previous month.
#VisionaryDreams goes well beyond the limits of traditional marketing and has significantly contributed to the successful launch of the two BMW iX and BMW i4 vehicle models by creating a digital platform. Negative effects due to the renewed cancellation of the Geneva International Motor Show were cushioned and the resulting gap was used as an opportunity. The audience was offered emotional entertainment at the highest level, which is reflected, among other things, in the excellent audience figures. Thanks to #VisionaryDreams, the BMW Group was also able to sharpen the positioning of its brands as an innovation driver in the area of electric mobility and benefited from positive coverage in the Swiss media landscape.
