With an activation campaign to mark the 10th anniversary of Switzerland, we have managed to further increase the already very good sales figures of Swiss market leader Zalando
How can you continue to grow in a market where you already own almost everything? The insight: Although GenZ has turned its attention to the world, it is Swiss proximity that turns brands from “one brand” to “their brand.” And this is exactly where we come in: We combine fashion with Swissness and give the international player a Swiss feel. In keeping with the anniversary celebration, we released the song “Chleiderschäschtli” with dialect singer Nemo and the French-Swiss rapper KT Gorique and made it the center of our activation campaign. This not only enabled us to increase web shop visits, but also the number of orders.
